Grow Your Memoir Business – Develop, Up-Sell and Cross-Sell Products

If you wish to up-sell and cross-sell to your repeat-customers (and you should since these are profit centers for any company), here is a marketing strategy to follow:

1. Develop writing or memoir products that can be up-sold or cross-sold. Start by looking at your current products and them add to them. And intro workshop needs to be followed by an intermediate one and then by an advanced one. If you are co-authoring, an example of up-selling might be to bundle two memoir projects for less than the cost of two separate projects. Up-selling might also include doing the book production. Cross-selling might include a workshop or coaching on how the clients might do the work themselves.

Most customers are unlikely to buy the same product again. If you want repeat customers, you must develop a line of distinctly progressing products (books, workshops, services) they can buy. If you have no additional products for the progressive mastery of writing, you have no up-buying or cross-buying opportunities. Some one who has taken the Intro workshop will not enroll in it again. They will however up-buy to the Intermediate workshop or cross-buy coaching. A client who bought a product listed above is likely to up-buy or cross-buy the following one.

2. In the next year or two, set a schedule for yourself for developing products. Always opt for the one net in the line of mastery. Do not develop an advanced workshop before you have an intermediate one. Then promote these offerings in your brochure, on your website, in your presentations–everywhere.

3. Distinguish between your products (clearly place them in a sequence of mastery) and let your marketing tell your clients repeatedly and consistently why up-buying or cross-buying is to their advantage.

When your company has a large number of sequenced and complementary products, you will have many repeat customers over the years. Your buying analyses will show customers reappearing everywhere. That is great! If you offer quality products and make your customers aware of them, of course, people will want to up- and cross-buy.

Good luck in growing our writing-based and memoir company.

Business Development Opportunities in Qatar

Doing business in Qatar is an increasingly attractive option for foreign investors for a number of reasons, mostly related to the country’s rapidly developing legislation in regards to foreign investment in the country and its subsequent projected growth.

As the country develops, there are specific areas of opportunity that those looking to explore the Qatari market are encouraged to invest in by consulting agencies. Some of these opportunities and areas for development are listed below, providing the possibility for local businesses to grow as well as encouraging further foreign expansion into the Middle East.

Firstly, there are numerous business opportunities for those in the domains of education and training, with the country being home to institutions such as the Qatar Foundation, the Qatar Science and Technology Park and the Supreme Education Council. Each of these implements its own programmes and encourages investment from foreign companies and educational institutions.

Those looking to explore the Qatari market and its educational sector will be interested to know that the country is looking to improve the skills and education of its citizens and workforce through the Qatar Vision 2030 programme, which could lead to opportunities for foreign training providers to deliver their expertise in many areas of academia and skills training.

Another industry that is advised to explore the Qatari market is the energy industry, and not only because this region of the world has abundant natural resources in the way of oil and gas; the Qatar government is very interested in developing a cleaner, greener method of gas extraction which provides the opportunity for partnership with foreign engineering companies and investors.

In addition to its non-renewable energy sources, the country is also looking to develop its capacity for harnessing solar energy which, due to the nation’s geographical location, is in abundance. Qatar also currently produces a large volume of industrial products such as vinyl, fertilizer, ethylene and other chemicals, with opportunities for local partnerships available in this area.

Those looking to explore the Qatari market will be excited to learn that the country recently won the bid to host the FIFA World Cup in 2022. This will decidedly provide huge opportunities for foreign industry and investors to work on various projects that relate to this sporting competition and it should also be noted that all sport in Qatar currently enjoys very strong governmental support.

Qatar is also an area of interest for those in the construction industry, as the country’s government is currently continuing to rapidly develop the nation’s infrastructure. In addition to this, the upcoming FIFA World Cup will provide many opportunities for construction companies to deliver their services, as will the nation’s efforts to find greener and more sustainable energy solutions.

One of the reasons that Qatar is interested in developing its infrastructure is due to the growing population and workforce of the country. This also has an impact for healthcare companies that are looking to explore the Qatari market.

In addition to providing healthcare solutions for the population of the country, the Qatari government also intends for the nation to become a centre for life science research, and is therefore keen in invest in a number of projects that will drive them farther towards achieving this goal.

Along with delivering medical care, pharmaceuticals and medical research services, foreign companies and investors also have the opportunity to provide healthcare training and supply hospital equipment and furniture in Qatar as part of its healthcare objectives.

Businesses looking to explore the Qatari market will be pleasantly surprised to discover that this small nation currently offers a wealth of opportunity across a variety of domains. From construction and green energy to health care and education, there are possibilities for many to deliver their solutions and products to this rapidly growing country that is investing heavily in its future.

Internet Marketing Opportunities in Developing Countries

Before we Start, Chuck the Term: “Third World”
At the outset, and without wanting to offend, please allow me to caution about the use of the term “third world”. “Third world” and “third world countries” are outdated and politically insensitive terms, having the connotation of inferiority, backwardness, sub-standard, low etc., and also denotes inferiority of the people of those countries. Something like: “Third grade people live in third world countries”. It is terminology associated with and rooted in imperialism, colonialism and the oppressive regimes of the “superior conquerors”

Perceptions of and Approaches to Developing Countries are Crucial for Marketing Success in those Countries
Notwithstanding the above and without venturing into the very role of imperialism and colonization in the creation of these discrepancies, the reality of wealthier and poorer nations cannot be negated. Hence, the more acceptable and less patronizing terms for “third world” would be “developing countries”, or better still, “emerging market economies”. I think a shift in how people in emerging market countries are referred to and perceived would probably be a prerequisite for successful business and marketing ventures in such countries. It is inevitable that the perceptions and attitudes about the people targeted for marketing purposes will infiltrate the marketing approach and strategies.

Developing countries: Fertile Ground for Home Business Opportunities
Human beings have vastly more in common than the differentials of income, status and standard of living. As much as poorer people may not have the material means to be perceived as potential customers or clients, as much should their aspirations, their drive and hence their potential to achieve and succeed never be underestimated. With this in mind I have no doubt that the market for products with skills development and income generating components integral to them, is absolutely massive and gravely neglected in developing countries! Just consider this against the background of the sky high levels of unemployment in developing countries. In the vast majority of cases unemployment = poverty. However, unemployment does not equal a lack of ability. More often than not is it merely about the absence of opportunity which is sadly overwhelmingly more prevalent in emerging market economies. Furthermore, there are a disproportionately higher number of well-qualified and computer literate unemployed people in developing countries compared to the number in developed countries. Hence, developing countries offer very fertile ground and untapped opportunities for quality home based work and business opportunities.

Internet Affiliate Marketing is Ideal for Developing Countries
This is especially true for internet marketing type positions that require a nominal financial investment to get started, and more so for affiliate marketing positions where the products have been tested and tried and where comprehensive guidelines for an effective internet marketing campaign are provided together with the tools, including product websites, to greatly enhance the chances of marketing success.

In considering the developing world for marketing purposes it must also be borne in mind that all developing countries have a strong developed component. In fact, there is a middle-class boom taking place in most of the developing world with the economic growth rate of many developing countries by far surpassing that of developed countries. This is the reason why these developing countries are also referred to as emerging market economies. It tells us a tremendous lot about the potential of these countries for new business opportunities.

Surefire Tips For Your Online Business Development

Whether you’re putting together an offline or online business, certain things stay the same. You can almost always count on going through “growing pains” as you expand your business enterprise. Most of us can easily remember the steps that a child takes through their early years and into adulthood, and we can draw from this example a very good analogy with the business world. Numerous fundamentals have to be addressed and attention given to each stage of growth before advancement to the next level can occur.

If you’ve got an extraordinary idea for a new business endeavour, don’t even think about rushing into anything before you have a definite plan in mind. If you were building a house, you wouldn’t start without a solid foundation, and the same holds true here.

No amount of experience in the world of business will allow you to take shortcuts with any new project. You should always lean on your marketing and customer relations experience if possible, but remember to take a fresh approach to each new enterprise, and you’ll be pleased you did.

The process of creating your unique angle, also known as a USP, requires you to determine the makeup of your typical client and what sets your service or product offering apart. Preparation is everything at this stage, and you shouldn’t even think about website development just yet. If you don’t thoroughly analyse your operation and break it down accordingly, you’re likely to run into confusion and uncertainty down the road.

A well-planned business enterprise is a good base from which to launch from, and it should help you to ensure that your delivery is consistent and goes beyond what the customer should realistically expect. This will give you the ability to gather exceptional testimonials and referral work right from beginning. It’s good to know that your “baby” is up-and-running, but be sure to continue to provide outstanding high levels of customer service even as you focus on growth.

As you begin to acquire momentum, stay focused and become the very best at what you do before you even think about investigating new directions. Don’t cut yourself too thinly and be tempted to take on too much, as your core business will likely suffer.

Some business owners attempt to micro-manage every element of their operation, and are afraid to delegate. As your business grows, there will come a time when you have to delegate, and as such, there are certain parts of your operation you’ll need to entrust to the care of an expert virtual assistant, and in this instance – just like any other, your choice of qualified team-mates is of the utmost importance.

You’ll know that you have a business based on solid ground if you have loyal customers, a good reputation, a productive referral and marketing system, and built-in safety nets. When your strengths generally overcome your weaknesses and you see more opportunities than threats in the market, then your successful business is destined for stardom!